This shrub loves the cold and is native to cooler areas in Asia and Europe. It was used in traditional medicine in Russia, Austria, and Northeast Asia, with records dating back to the time of the ancient Greek civilizations. The leaves and berries have been eaten, made into a juice or tea, and even fed to horses to make their coats shine. We use the cold pressed oil from the berry and seed which provides the rare Omega 7 fatty acid, carotenes, and vitamin E to name a few. This oil is highly nourishing, anti-inflammatory, and contains antioxidant properties. It is soothing for wounds, burns, and conditions such as eczema and rosacea. It is deep orange or red in color due to the high carotenoid content just like carrot seed oil. Helps to even tone and reduce appearance of wrinkles.