This substance is present in everybody and is an important component of cartilage and skin that aids in tissue repair. It is an amazing ‘humectant’ which means that it attracts water and keeps on the skin, in fact, it can hold up to 1000 times it’s weight in water! Hence, HA can plump up skin and help reduce the appearance of wrinkles. All the rage in the cosmetic world! As purity is our motto, our HA is vegan and wheat free.